{"id":1467,"date":"2021-11-29T11:32:43","date_gmt":"2021-11-29T10:32:43","guid":{"rendered":"https:\/\/www.akademialektorov.sk\/?p=1467"},"modified":"2024-02-16T14:55:57","modified_gmt":"2024-02-16T13:55:57","slug":"ako-na-email-marketing-pre-lektorov","status":"publish","type":"post","link":"https:\/\/akademialektorov.sk\/index.php\/2021\/11\/29\/ako-na-email-marketing-pre-lektorov\/","title":{"rendered":"Ako za\u010da\u0165 s e-mail marketingom?"},"content":{"rendered":"\n<p>Viete, ak\u00fa najv\u00e4\u010d\u0161iu chybu m\u00f4\u017ee urobi\u0165 lektor v email marketingu? Nepou\u017e\u00edva\u0165 ho. Mysl\u00edm to v\u00e1\u017ene. \u017dijeme v roku 2021 a existuje cel\u00e1 bat\u00e9ria dostupn\u00fdch n\u00e1strojov, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165 na to, aby v\u00e1m podnikanie fi\u010dalo. Nem\u00e1m na mysli len predaj lekci\u00ed, ale najm\u00e4 predaj online kurzov a \u0161k\u00e1lovate\u013en\u00fdch produktov.<\/p>\n\n\n\n<p>Nemus\u00edte by\u0165 majsterkou\/majstrom copywritingu na to, aby steza\u010dala vytv\u00e1ra\u0165 hodnotn\u00fd newsletter pre svojich \u0161tudentov alebo mentees. \u010ci u\u017e si vyberiete Mailchimp, Ecomail, Smart emailing alebo in\u00fa platformu, to najd\u00f4le\u017eitej\u0161ie je ZA\u010cA\u0164. <\/p>\n\n\n\n<p>A ke\u010f sa k tomu odhodl\u00e1te, rob to poriadne od za\u010diatku. V tomto \u010dl\u00e1nku s vami zdie\u013eam 5 tipov, ako na to.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pravidlo 80:20<\/h2>\n\n\n\n<p>Email marketing (napriek tomu, \u017ee je to marketing, ktor\u00e9ho \u00fa\u010delom je pred\u00e1va\u0165) nie je len o predaji. 80% va\u0161ich emailov by malo prin\u00e1\u0161a\u0165 hodnotu, zabavi\u0165, alebo adres\u00e1tov nie\u010do nov\u00e9 nau\u010di\u0165. Vo zvy\u0161n\u00fdch 20% m\u00f4\u017eete pon\u00faka\u0165 va\u0161e slu\u017eby alebo produkty. Ak prem\u00fd\u0161\u013eate nad t\u00e9mami a obsahom e-mailom, sk\u00faste sa zamyslie\u0165 nad t\u00fdm, \u010do by ste sami chceli \u010d\u00edta\u0165, ak by ste boli v ko\u017ei v\u00e1\u0161ho klienta. In\u0161pirova\u0165 v\u00e1s m\u00f4\u017eu priamo va\u0161i \u0161tudenti &#8211; o \u010dom sa radi zhov\u00e1raj\u00fa? Ak\u00e9 ot\u00e1zky v\u00e1s klad\u00fa? \u010co ich zauj\u00edma?  Pri ak\u00fdch t\u00e9mach sa v\u017edy zakec\u00e1te a zabudnete na \u010das?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Len 1 v\u00fdzva k akcii v 1 maili<\/h2>\n\n\n\n<p>Ak svojich adres\u00e1tov nechcete zahlti\u0165, ka\u017ed\u00fd z va\u0161ich emailov by mal obsahova\u0165 maxim\u00e1lne 1 call to action (v\u00fdzvu k ak\u010dn\u00e9mu kroku). Bu\u010f klik na v\u00e1\u0161 web, alebo zhliadnutie videa, alebo vyplnenie dotazn\u00edka. Nie v\u0161etko naraz, preto\u017ee ak d\u00e1te \u013eu\u010fom viac in\u0161trukci\u00ed v jednej spr\u00e1ve, \u010ditatelia m\u00f4\u017eu by\u0165 zm\u00e4ten\u00ed a nakoniec neurobia ni\u010d, zatvoria email a va\u0161a pr\u00e1ca vy\u0161la navnivo\u010d.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">GDPR + r\u00e1cio<\/h2>\n\n\n\n<p>S \u00fadajmi \u013eud\u00ed, ktor\u00ed v\u00e1m zverili svoju emailov\u00fa adresu, by ste mali nar\u00e1ba\u0165 ne\u017ene. Nie je ni\u010d hor\u0161ie, ako ke\u010f sa niekde prih\u00e1site a za\u010dn\u00fa v\u00e1m chodi\u0165 ka\u017ed\u00fd de\u0148 (v hor\u0161\u00edch pr\u00edpadoch nieko\u013ekokr\u00e1t denne) maily, ktor\u00e9 bombarduj\u00fa va\u0161u emailov\u00fa schr\u00e1nku. Je to podobn\u00e9 ako v re\u00e1lnom \u017eivote. Ak chcete, aby v\u00e1s \u013eudia brali v\u00e1\u017ene a venovali v\u00e1m pozornos\u0165, nesmiete neust\u00e1le \u017evani\u0165, ale treba rozpr\u00e1va\u0165 vtedy, ke\u010f to m\u00e1 zmysel a hovori\u0165 relevantn\u00e9 a zauj\u00edmav\u00e9 inform\u00e1cie. Ak chcete, aby v\u00e1s \u013eudia brali v\u00e1\u017ene v online svete, komunikujte len zmyslupln\u00e9, z\u00e1bavn\u00e9 a relevantn\u00e9 inform\u00e1cie. Ak sa v\u00e1\u0161 sledovate\u013e prihl\u00e1si na odber noviniek a zauj\u00edmavost\u00ed o Taliansku, ner\u00e1ta s t\u00fdm, \u017ee mu budete posiela\u0165 inform\u00e1cie, ktor\u00e9 s t\u00fdm nes\u00favisia, alebo \u017ee ho zahlt\u00edte teleshoppingov\u00fdmi spr\u00e1vami. Nie ste wok Kena Homa.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Frekvencia<\/h2>\n\n\n\n<p>Viete, \u017ee v\u00e4\u010d\u0161ina \u013eud\u00ed sa odhlasuje z odoberania emailov, preto\u017ee im chodia pr\u00edli\u0161 \u010dasto? Schv\u00e1lne, vad\u00ed v\u00e1m to tie\u017e? Nerobte svojim sledovate\u013eom to, \u010do nechcete, aby bolo roben\u00e9 v\u00e1m. Menej je viac. 1 relevantn\u00fd email za 2 t\u00fd\u017edne za dva t\u00fd\u017edne je viac ako 3 nudn\u00e9 za t\u00fd\u017ede\u0148.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dizajn<\/h2>\n\n\n\n<p>Je l\u00e1kav\u00e9 necha\u0165 sa unies\u0165 \u0161abl\u00f3nami a nespo\u010detn\u00fdmi mo\u017enos\u0165ami, ktor\u00e9 pon\u00faka Ecomail, Mailchimp \u010di in\u00e1 platforma. Nezab\u00fadajte v\u0161ak na jednoduchos\u0165, preh\u013eadnos\u0165 a vizu\u00e1l v\u00e1\u0161ho brandu. M\u00f4j tip: biela+\u010dierna+farba v\u00e1\u0161ho brandu, na z\u00e1ver pri pozdrave va\u0161a pekn\u00e1 fotka, ob\u010das emojis alebo gify. Nie je nutn\u00e9 pou\u017ei\u0165 v\u0161etky farby d\u00fahy, aj ke\u010f v\u00e1s to l\u00e1ka. Zauj\u00edma v\u00e1s dizajn viac? <a href=\"https:\/\/open.spotify.com\/episode\/1xNbemUEbcFboqfPwrS8fu?si=3b1acf0604cd44df\" target=\"_blank\" rel=\"noreferrer noopener\">V tejto epiz\u00f3de podcastu <strong>Lep\u0161\u00ed lektor <\/strong>s vami zdie\u013eam p\u00e1r tipov na to, ako ma\u0165 elegantn\u00fd a nad\u010dasov\u00fd dizajn za minimum \u010dasovej a finan\u010dnej invest\u00edcie \ud83d\ude42 (odkaz)<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Tip: Na to, aby v\u00e1\u0161 e-mail marketing fungoval a viedol k predajom mentoringov \u010di digit\u00e1lnych produktov, mus\u00ed &#8222;chyti\u0165 za srdce&#8220; va\u0161u cie\u013eovku. V kurze\u00a0<strong><a href=\"https:\/\/www.akademialektorov.sk\/index.php\/kurz-strategia-lektorskej-znacky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strat\u00e9gia lektorskej zna\u010dky<\/a><\/strong>\u00a0sa nau\u010d\u00edte, ako z\u00edska\u0165 relevantn\u00e9 d\u00e1ta o svojej cie\u013eovke a uk\u00e1\u017eem v\u00e1m, ako s nimi m\u00f4\u017ee\u0161 pracova\u0165.\u00a0\u00a0V 3 moduloch sa nau\u010d\u00ed\u0161 vytvori\u0165 si pr\u00edbeh zna\u010dky a <strong>prisp\u00f4sobi\u0165 svoju tvorbu obsahu<\/strong>\u00a0na soci\u00e1lne siete presne na mieru \u0161tudentom, ktor\u00fdch chcete svojimi slu\u017ebami a produktami oslovova\u0165. Te\u0161\u00edm sa na v\u00e1s!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\"><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Viete, ak\u00fa najv\u00e4\u010d\u0161iu chybu m\u00f4\u017ee urobi\u0165 lektor v email marketingu? Nepou\u017e\u00edva\u0165 ho.<\/p>\n","protected":false},"author":3,"featured_media":1468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezaradene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ako za\u010da\u0165 s e-mail marketingom? - Akad\u00e9mia lektorov<\/title>\n<meta name=\"description\" content=\"Viete, ak\u00fa najv\u00e4\u010d\u0161iu chybu m\u00f4\u017ee urobi\u0165 lektor v email marketingu? 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